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Donor-centred Fundraising?

The notion of “donor-centred fundraising” raises alarm bells. It seems to share ideological roots with corporations that proclaim they are ‘customer-centred’.1For example, Amazon.com’s highly-vaunted customer focus has been widely vilified for coming at the expense of other stakeholders, especially employees and suppliers.2 Corporations such as Walmart, Amazon, McDonald’s, and Uber with questionable records on caring for employees, suppliers, the environment, and communities use the language of ‘customer care’. For generations, non-profit sector employees have struggled with reasonable work hours, fair pay, benefits, job security, and opportunities for advancement. Does ‘donor-centred fundraising’ represents yet another assault on the non-profit worker? In a local example, an agency went all out upon the arrival of a $50,000 donation. (I think the donation was a portion of a real estate sales fee). There was a dinner, plaque, and public acclaim for the donor. Meanwhile, the agency did …