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Showing posts from May, 2013

The Call of the Wild Revisited

I listened to Jack London's, The Call of the Wild today, on a long drive in the car. I was enraptured. What a fine piece of writing.  

The novel is about a dog named Buck who passes hands through various human owners. He is taken from a sunny, prosperous, and comfortable life in California and through a series of adventures, eventually is in a remote region of the Alaskan wilderness.

Buck's dog life takes him from a sedate, civilized life as a pet to a life as a wild animal.

The adventures and characters are entirely plausible for anyone who has had a taste of the Northern wilderness. To make his fine tale palatable, London needs to offer an anthropomorphic take on Buck. This comes at a cost of eliminating an essential element of wilderness experience, attested to by countless generations of explorers and adventures: the indifference of nature to the existence of the individual.

London addresses this in White Fang and here in a moving account of Buck's capture and destruct…

Review of Robin Sharma's The Greatness Guide and Larry Winget's People Are Idiots and I Can Prove It!

I recently listened to two books by a couple of very successful and well-known professional motivational personalities. Robin Sharma's, The Greatness Guide was produced in 2006 and Larry Winget's, People Are Idiots And I Can Prove It was made in 2010. Their material has not aged badly.
They both previously had 'big hits' with Sharma's, The Monk Who Sold His Ferrari and Winget's, You're Broke Because You Want To Be. For their latest stuff, visit www.robinsharma.com and www.larrywinget.com.
Sharma and Winget could not be more different in how they present themselves.
Robin Sharma offers a pleasant, professional demeanor and Larry Winget comes across as 'in-your-face' and blunt.

Aside from their obvious differences, both have immense marketing savvy. It would be a useful exercise to compare and contrast their use of marketing techniques for achieving their level of success at the top of a brutally competitive field. For instance, they both validate their m…